Horses Think Press
Richmond, VA and Brooklyn, NY
Edition of 100
13 x 9.5 inches (33.02 x 24.13 cm)
Printed with Firefly Ink
Inkjet w/ accompanying ultraviolet flashlight
Design by Common Name

2013 was printed with experimental ultraviolet "firefly" ink that is no longer available. Initially appearing as a folded set of white pages, with the assistance of an included ultraviolet flashlight the book reveals a rich and vibrant sequence of imagery that oscillates between photographs, text works and pure form, creating a viewing that is both temporary and ethereal. At the core of this project is Reed's engagement with a viewer, implicating and involving them in the act of perceptual experience itself. Additionally, it was his desire to encourage communal viewings during which multiple people shared in the experiential qualities of the work concurrently. This aspect was realized through curated viewing events held at the Philadelphia Photo Arts Center and MoMA PS1.

Event views 2012
Book as Performance, NY Art Book Fair, MoMA PS1, Long Island City, NY

Group Exhibitions
Stay: A Survey of Horses Think Press, The College of New Jersey, Ewing, New Jersey

Book as Performance, NY Art Book Fair, MoMA PS1, Long Island City, NY
Book as Performance, Grand Billiard, Brooklyn, NY
Book as Performance, PPAC Art Book Fair, Philadelphia Photo Arts Center, Philadelphia, PA

Stay, The College of New Jersey, Ewing, NJ (catalogue)

Cheschel, Bruno, “Self Publish, Be Happy: A DIY Photobook Manual and Manifesto,” New York, NY: Aperture Foundation, November, 2015. 464 - 473.

Alliances. Charlottesville, VA: University of Virginia Library, 2013. 46-47.

Public Collections
Amherst College - Archives and Special Collections University of San Diego - Copley Library Special Collections
MoMA Library
Cleveland Museum of Art
University of Virginia - Albert and Shirley Small Special Collection Library
The University of Iowa - Special Collections and University Archives
Virginia Commonwealth University - Special Collections and Archives
Indie Photobook Library - Acquired by The Beinecke Rare Book & Manuscript Library at Yale University